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Ahad, 27 Julai 2008

2009 Jaguar XF


San Diego is one of my favorite cities, this coming from someone who calls Southern California home, but is so disenchanted by the traffic and how difficult it now seems to get anywhere. With that being said, I have few complaints about Jaguar having selected San Diego and the twisty secondary roads to the east of the city for us to get some seat time behind the wheel of the new XF sports sedan.

With Ford’s recent sale of its Jaguar and Land Rover brands to India’s Tata industrial conglomerate, the importance of this launch for Jaguar’s future can’t be underestimated; if ever there was a make-or-break launch for a vehicle manufacturer, this is it. And thankfully for Jaguar, the new XF is an outstanding vehicle – albeit one that is somewhat difficult to pigeonhole – that should help restore the leaping cat to a place of prominence in the luxury sport sedan marketplace.
Jaguar appears to be taking a page out of the Lexus launch book from 1989 in that they are offering a product that is sized, powered, and priced to place it in a niche without direct competition. For Lexus, it was positioning the original LS400 as a car sized and powered to compete against the then current BMW 7-series and Mercedes S-Class, but pricing it closer to the 5-series and E-Class. Jaguar, in offering the luxury model V8-powered XF at a price of $49,975, has introduced a stylish alternative sized and powered closer to the V8-powered 5-series and E-Class, but priced much closer to top-of-the-line 3-series and C-Class cars from their German competitors

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